Vehicle branding is not something out of the norm. We see it around us every day, even when you don’t realize it! From delivery trucks to airline chauffeurs, vehicle branding is everywhere! One of the best parts of branding your vehicles is its subtle advertising nature yet allowing you to establish your brand identity.
However, though it sounds easy, there are steps that must be taken to ensure its success. We’ve rounded up five easy steps to help you with your vehicle branding projects!
Know your objectives
Branding your company vehicles is not only a serious project but it is also an investment. They will be your moving ads on the road. Before working on a design, it is paramount that you know your objectives for your vehicles. Take the time to deliberate and discuss with your team on what you wish to achieve with your vehicle’s design.
What are your intentions? What do you want your design to represent? How many vehicles will you be designing for? These are some of the questions you should have answered before jumping into the design phase of your project.
Work on a design
When it comes to branded vehicles, it is vital that it is consistent with your company’s brand identity. Make sure that your design is consistent with your company’s branding. Remember, people associate key designs with brands. Thus, you must be careful with the design of your vehicles.
If you’re not a designer, then hire a vehicle designer to help you with your vehicle design. Discuss with them your objectives and your vision and they will help bring your ideas to life on your vehicles!
Consider the vehicle
When we say vehicle, it can mean any moving transportation on the road. What kind of vehicle will you be applying a branded design to? Is it a truck? A fleet of company cars? Busses?
Put into consideration the vehicle you’ll be designing. Knowing what exactly you’ll be designing will help you create a fitting design. You’ll know how much space you can design and maybe even work the build of the vehicle into your design!
Look at all sides
What parts of a car do you see when you’re on the road? Typically, it’s the sides. But you should look at all sides including the roof! Why is the roof so important? Many designers tend to overlook the significance of all sides but you’ll have to remember that it is still a part of a design!
Partner with a professional
Although there is nothing wrong with designing your company fleet by yourself, it is recommended that you partner with a professional to create the vehicle design. A reputed company like Ash & Sims can help you create a suitable design for your company fleet. We’ll help you conceptualize, design, and bring it to life!
It’s fairly common to see branded vehicles on the road and you see them in a variety of styles, too! The sleek chauffeur of Emirates, colorful food delivery motorcycles, and playful food trucks are some inspiration for you to take from for your own project. Remember, be unique and bold and your vehicles will surely stand out on the road!