What is Vehicle Branding?

Vehicle Branding is one of the most cost-effective marketing and advertising techniques. It helps in catching attention, brand awareness, and building brand recognition. While traditional modes of advertising have become too invasive over the years, vehicle branding has received much recognition as a more friendly form of business promotion. It holds the potential to reach a large audience at a small cost.

In simple terms, Vehicle branding is a term used to describe anything on your vehicle that promotes your business, from a sticker on the side to an entire vehicle wrap. With vehicle wrapping, you can convert your fleet into mobile advertising tools.

Types of Vehicle Wraps

  • Decals & Stickers
  • Partial Wraps
  • Full Wraps (van wraps, car wraps, truck wraps, bus wraps)

Benefits of Vehicle Branding

Every day we see a lot of branded vehicles moving around us. Many people get fascinated with such kind of business marketing. Are you among those? Are you wondering whether vehicle branding is a good investment strategy? The answer is YES. We know you will not get convinced with a single word. That is why we are here with a list of vehicle branding benefits.

1) Attention Grabbing

We all have heard the phrase “the first impression is the last impression”. Hopefully, you too agree on it. The first impression is the best impression that one should make. Now, this first impression is also the secret to effective marketing. Vehicle branding is a marketing technique that spreads brand awareness besides making you stand out from the crowd.

Grabbing the attention of the target audience is a challenging task. Here comes the need for vehicle branding. Vehicle Branding is so engaging that it gravitates people towards it.

2) Impressions

The OOH Advertising stands for Out of Home Advertising, and vehicle branding is one of its forms. As per statistics, vehicle branding can get you more than 100 impressions per mile. It means more than 100 people see your branding in a one-mile drive. So, the more you drive to a job, the more people notice your business brand. And the best thing here is you do not have to pay anyone for these impressions as you do with Google PPC ads.

3) Non Aggressive Advertising

Unlike TV commercials and radio jingles, vehicle wraps grab attention without interruption. Potential customers can get your message without getting distracted from what they are doing. Vibrant vehicle wraps with striking effects and captivating slogans actually captivate many people. And they also won’t feel negative towards this kind of marketing.

4) Local Marketing

When you drive in your branded vehicle within your service area, it means you are advertising in the local market. Many people like to work just with the local companies. It applies the most if you have a service business like carpet cleaning, landscaping, commercial moving, etc. Taking this advantage, you can wrap your vehicle and allow your brand to encounter potential customers exactly where they are.

5) Instant Marketing

You don’t have to wait or hop on someone to see your social post, TV commercial, or Google ads. Get instant results with your branded vehicles. The minute your vehicle arrives on the road, you are marketing, getting noticed, and spreading brand awareness. People usually like this kind of marketing as it demands nothing from them.

6) Recalled Marketing

With the help of professionals, you can get the right graphics design that will work for your vehicle, resulting in turn heads and getting you noticed. Research shows that about 80% of people who see ads on vehicles remember it days later. This recalled marketing is way more efficient than other outdoor publicity like billboards, etc.

7) Cost-Effective

In OOH advertising like billboards, there’s a need for constant updating. They can also be heavy on pockets. That is because they have consistent reoccurring costs for as long as you advertise. On the other hand, a custom car wrap or vinyl wrap can be changed often or as little as you like, for less money. By investing a fraction of the cost of other long-term advertising campaigns, vehicle branding can generate results for years.

8) Protection

Vinyl vehicle wraps can last for at least five years. Besides working as a mobile marketing tool, they protect your vehicle against scratches and minor dents. Vinyl wraps help keep your automobiles in better condition. They can also be removed easily by the specialists as and when required.

Vehicle Branding Facts

  • It can boost name recognition up to 15 times.
  • It can generate thousands of daily impressions.
  • It is among the most inexpensive ways to advertise.
  • It influences the purchasing decisions of about 30% of people.
  • Advertising with car wraps can reach 95% of Emiratis.
  • Customers react to vehicle wrap advertisements.

Vehicle Branding Tips

  • Measure twice, wrap once
  • Make it simple and brief
  • Consider colors carefully
  • Use engaging shapes
  • Consider the finished look
  • Choose the apt vinyl film

Vehicle Branding FAQ

How much does vehicle wrapping cost?

The cost of vehicle branding depends on a lot of factors like the type of wrap (vinyl or decal), size of wrap (full or partial), type of vehicle (van, car, truck, or bus), etc. The shape of design and elements also play a vital role in deciding the cost of a vehicle wrap. To get a free quote for your vehicle, call us at +971 4 8851366 or email us at [email protected]

How to do vehicle branding?

Here are a few things to remember before making a vehicle branding investment.

  • Avoid overloading vehicles with graphics or information. Make it simple!
  • Use fonts that anyone can read from a distance.
  • A vehicle is a 3D object, do not just use branding on the sides of the vehicle; cover all sides.
  • Avoid using poor-quality photos on the vehicles. Go with professional photography.
  • Put simple, clear, and right message of your brand.

How to remove vehicle wraps?

Sometimes, you might want to remove the branding from your vehicle. The removal of vinyl or decal is easy. All you need is a heat source, preferably a heat gun, some experience, and a lot of patience.

  • Just warm it up enough to loosen the glue. You can use a hair blow dryer or a heat gun.
  • Start from a corner and start peeling slowly.
  • Lastly, to remove the sticky mess, use an adhesive solvent remover.

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